Unwanted Children Adoption and Foster Care in the US Essay

`Have you ever wondered what it is like to be in or a part of the adoption process? Most people have different opinions on the whole system. Many think that the process is easy and they don’t actually know what most children go through. If more people understood the problems they face then child welfare wouldn’t be so difficult. Children come from broken or abusive households where treatment is horrible or to the point where they just remove the children. Social workers want more people to know about the situations they face but at the same time they are not allowed to put important business out there. The problem with parents is that they don’t even want to focus on the ones they had so why adopt another. Poverty is a world issue and†¦show more content†¦Researchers started doing studies to figure out what the problems seemed to be. They separated the children into different ethnic groups to see if there was a difference. The results where shocking because they didn’t know it was as serious so the matter got deeper. When the results came back it showed that children of backgrounds such as African American or Native American they had a harder time of being adopted. The focus is now on these to ethnic groups due to the high ratings of their findings. They even found out that fewer and poorer quality social services are available to children of color and their parents. We still don’t understand the basis of the racism and why children have to respond to it. At the end they decided to not base everything off of research but to focus on situations at hand so they wouldn’t ignore reality. Disproportionality in different races has become more observed. â€Å"Children of color may stay in care longer because they take longer to exit the child welfare system† (Harris-Hackett 2). They were represented in high percentages more than white children. â€Å"Children of color were more likely to be represented among referrals investigated, placed in out of home care, have longer lengths of stay and wait longer for adoption†( Harris-Hackett 1). â€Å"They claimed children of color are more likely to be poor and being poor can lead to abuse† (Harris-Hackett 2). Most of the children there were abused and didn’t just come from a family that was inShow MoreRelatedThe Women Dying For An Abortion903 Words   |  4 Pagesbecome pregnant unwillingly (Devries, 2016) and seek out an abortion, removing a fetus before it is able to live separately from its mother (Edge Groves, 2006, p.257), as a means of intervention. Someone women in Sierra Leone who end up wi th an unwanted pregnancy are not educated about the different forms of birth control, others are orphaned teenage girls who often become the victims of rape. In either case, women and girls become desperate and resort to dangerous methods of abortion to avoid carryingRead MoreA Second Argument Pro Life Advocates1203 Words   |  5 Pagesabortion is regarding adoption. They believe that it is better for a woman to give birth to her baby at term and give it up for adoption than it is to abort it. They say that there are endless numbers of couples in the world that are not able to conceive or it is not safe for the mother to have children, that would be more than happy to adopt. As good as adoption is, the reality is that it can be very hard emotionally for the birth mother. Placing a child up for adoption can be very traumaticRead More Right to Abortion Essay913 Words   |  4 PagesPersonally, I think every last person is entitled to his or her own opinions, beliefs, thoughts, and rights. And yes, women have rights too, and denying women the right to choose abortion in the early stages of fetal development is denying her rights as a US citizen and is also discriminating against her. I think that abortion should be restricted to the first 21 weeks, which is when most of the tests can be taken to determine the health of the fetus. Anything after that might be immoral, since the fetusRead MoreEuthanasia And Abortion With Non Christians1659 Words   |  7 PagesAccording to McQuilkin and Copan, â€Å"The soul is the center of personal awareness. The soul gives each of us our personal identity through all of our bodily changes† (2014, p. 365). Known that the soul does not die when the physical body dies, God preserves one’s soul (Luke 20:38, 23:43) until the return of Christ. Chosen by God even before creation (Ephesians 4:1), He predestined us for adoption to sonship through Jesus Christ (Ephesians 1:5). Finally, Acts 17:25b solidifies God†™s involvement, â€Å"heRead MoreAdoption With Same Sex Couples1162 Words   |  5 PagesNovember 2017 Adoption with Same-sex Couples Adoption is when a child is removed from their home and are now under protection of another family. They can be related or unrelated to the child. It can be great for children, as they can live a better life than they would have had with their birth parents. The children may have endured abuse or neglect and need to get out of the situation, or the parents could have not thought that they were able to take care of the child. Either way, adoption is made toRead MoreAbortion Persuasive Essay736 Words   |  3 Pagesbe brought into this world with love not be a burden or a terrible memory. Adoption can be an answer but about 59% of adopted children are in foster homes moving from family to family. Aborting a baby is a solution to women so they can forget about living through such a disturbing encounter and not having to bring an unwanted child into the world. The Colorado Department of Public Health and Environment says that unwanted pregnancies are linked with â€Å"birth defects, l ow birth weight, maternal depressionRead MoreFoster Care: the Bad the Good and the Solution3729 Words   |  15 PagesTreschl English 1410 6 May 2011 Foster Care: The Bad the Good and the Solution The father is an alcoholic, the mother is perfectly fine and the child shows no signs of abuse, neglect or foul treatment; however Dad came to school intoxicated one day, now as a social worker you have to get involved and decide what to do. RRRemoving the child from the home has to be the best idea right? The home is unsafe and the child is in danger t the best idea must be foster care. However did you consider theRead MoreMy Body, My Choice1509 Words   |  7 Pagesthe mother’s uterus in order to terminate a pregnancy. Such a topic has caused the whole world to stop and focus on the rights to an abortion, when should it be allowed, why should it be allowed, and should it be allowed? Currently many states in the US have their own laws for abortion, legal, illegal, and legal under critical circumstances. As a woman, you have the right to decide whether or not you are capable of raising a child supportively and financially. Many oppose stating, â€Å"It is the rightRea d MoreGay Adoptions- Pros and Cons/Ethical Views1851 Words   |  8 Pagesin those states are still facing obstacles when it comes to becoming parents through adoption. Some states allow it, some states ban it. Not only are they fighting their way to be viewed as an equal marriage with the same rights a Heterosexual couple have, but many claim they should also have the right to adopt thus giving adopted children a secure emotional and stable home making such adoptions ethical. Adoptions by gay couples is ethical because they have the right to be deemed and considered asRead MoreShould Abortion Be Legal?1252 Words   |  6 Pagesstrictest laws being within South Australia and Northern Territory. Furthermore, pregnancy/birth may be dangerous for the mother, or the baby is unwanted by the parent from errors with contraception or even rape. It was founded by Better Health Victoria that over 5% of sexually active students that have had sexual intercourse, have resulted in unwanted pre gnancy. Should abortion be available to everyone no matter how they were impregnated? Or should it be made illegal and only used for extreme cases

The Medias Ability to Control Our View of the World Essay

With the coming of television and the internet, are we or are we not a more informed community? (Orwell, 1984) Essentially, this statement requires a profound study in order to determine the impact of news media ability to control the agenda and ultimately impact our view of the world. First, let us differentiate these two sources of communication because there is a major difference between television and internet as a mass media communicating tool. Television focuses more on broad commercial needs of people and is highly dependent on paid advertisement compared to the internet, which is closer to very specific needs. In other words, television advertisement and programming are tailor-made to get a larger audience in order†¦show more content†¦Therefore the context in which advertisement operates relates to news mass medias ability to influence people. The influence of advertisement is proportional to the frequency of repetition of the same message. People in the advertisement business, often call advertisement by using the word media. Advertisement or media is achieved by printing newspapers and magazines; or spoken announcement in television and radiobroadcasts; or display posters on the internet. (Previte, 1999) There are various rating methods used to estimate the number of people who listen to any particular advertisement. This is very important in order to establish the cost of the product advertised. The Sponsor paying for the advertisement is usually required to contract for a series of programs. These programs have to be acceptable to the media used to display the advertisement. The advertisers are remunerated accordingly in proportion to the rating the program. Specialized firms do the rating independently, in order to avoid conflict of interest. The rating determines the cost of the message and is proportional to the number of people reached. (Morehead, 1966) The hypothesis formulated in this paper is that news medias ability to control the agenda and impact our world views is not as important as it seems. TheShow MoreRelatedA Culture Of Perfection : Media s Influence On Adolescents1362 Words   |  6 Pages A Culture of Perfection: Media’s Influence on Adolescents Comparison. It is one of the most dangerous and detrimental habits within our society. We fall into a routine of â€Å"self-checking† ourselves against others; mentally taking notes of what we can improve and what we are doing better. We all know that comparison often takes its’ toll on our confidence and self-worth; what we may not realize, however, is how early these destructive habits begin and why. The media’s influence is everywhere andRead MoreThe Role Of Happiness In Ernest HemingwaysThe Sun Also Rises1343 Words   |  6 Pagesunderstood, long-term happiness is mostly correlated with a sense of purpose and strong relationships with others (Piore). Acknowledging the substantial effects that relationships have on long-term happiness, academics have been split on how social media’s popularity affects how users form and maintain strong relationships. Some academics, such as Sherry Turkle, have taken the perspective that social media damages users†™ relationships by reducing the amount of face-to-face interactions, and thus formingRead MoreSports Media Essay1063 Words   |  5 Pagescompetitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and LukeRead More VIOLENT PROGRAMS ON TELEVISION LEAD TO AGGRESSIVE BEHAVIOR BY CHILDREN1015 Words   |  5 Pagesthat violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence. Today’s children view vast amounts of violence on television. A steady diet of death, killings, torture, and other grotesque acts may be viewed on any day by vulnerable youth. When children are young, they are impressionable to all their surroundings, and especially vulnerableRead MoreEssay about The Media And Violence979 Words   |  4 PagesThe debate regarding the medias relationship to violence in society has been a hot issue for most of the past century. From the beginning of the wide use of mass media, from films to radio to television, researchers have tried to explain any association or correlation between media effects and violence. Of particular interest and concern has been the issue of violence in the media and the impact that this has on children. Although important research efforts have increased our understanding of the topicRead MoreViolent Programs on Television Lead to Aggressive Behavior by Children1038 Words   |  5 Pagesthat violent programs on televi sion lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence. Todays children view vast amounts of violence on television. A steady diet of death, killings, torture, and other grotesque acts may be viewed on any day by vulnerable youth. When children are young, they are impressionable to all their surroundings, and especially vulnerableRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 PagesIt is undeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it usedRead MoreMarshall Mcluhan s Theory Of Hot And Cold902 Words   |  4 Pagesof hot vs cold media, time has shown how a hot media has th e power of transforming into a cold media and vise verse. In his essay, â€Å"Media Hot and Cold,† McLuhan identified film as a very hot media and the internet as a very cool media, yet these media’s have transcended these barriers due technology improvements, cultural movements and other factors which played a key role in aiding these transformations. The advancements in the field of technology evolved films in ways which increased interactionRead MoreCensorship in the Media Essay1084 Words   |  5 Pagesratings have become more lenient against violence and indiscretion because these things are now seen as entertainment. Is this appropriate for our youth? Should children be exposed to these images so early on? How does censorship in the media affect adolescents? Children are the future of our society and need to have some understanding of real world occurrences. Ultimately, censorship can only be determined by the parents. The media cannot filter every bit of controversial images. What rightsRead MoreThe Effects of Social Media1114 Words   |  4 Pagesemotion or feeling toward the person reading them. In the second half of the article, she raised the issue of young children have their cell phones at an early age, and parents are more concerning when their children are not around. Parents take full control the aspect of their children’s life by texting those so many times a day. As a result, children often experience they have less privacy as they require. Turkle also complains that the adults have not taught â€Å"the sense of privacy† formally to the young

National Curriculum Assessment free essay sample

National Curriculum Statutory Assessment In all national curriculum subjects, the criteria for assessing progress are set out in descriptions of performance at eight levels. These national standards allow teachers, learners and their parents to see how well they are doing in relation to their prior attainment and to expectations for learners of their age. The descriptions have been written so that the majority of pupils are expected to work at: †¢levels 1-3 in key stage 1 and attain level 2 at the end of the key stage †¢levels 2-5 in key stage 2 and attain level 4 at the end of the key stage †¢levels 3-7 in key stage 3 and attain level 5/6 at the end of the key stage. Attainment targets consist of eight level descriptions of increasing difficulty, plus a description for exceptional performance above level 8. Each level description describes the types and range of performance that pupils working at that level should characteristically demonstrate. We will write a custom essay sample on National Curriculum Assessment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The level descriptions provide the basis for making judgments about pupils performance at the end of key stages 1, 2 and 3. At key stage 4, national qualifications are the main means of assessing attainment in National Curriculum subjects. In deciding on a pupils level of attainment at the end of a key stage, teachers should judge which description best fits the pupils performance. Teachers need to assess and build up a picture of a pupils performance over time and in a range of contexts. The Government has established national targets for the proportion of 11-year-olds achieving level 4 in English and mathematics at the end of key stage 2. Schools are required to set targets for the proportions of their pupils reaching these targets. Optional tests in English and mathematics are available to assist schools in monitoring pupils progress towards these targets. For some aspects of statutory assessment, levels have been subdivided so that it is possible to differentiate between the attainment of pupils. Prior to introducing APP assessment into school, these were the optional tests that we used for literacy assessment across the year groups. We continue to use the numeracy papers in this way until we are confident with the APP assessment for this subject. There is a statutory requirement for teachers to formally report on learners attainment at key points in their education. These are: †¢At the end of the Early Years Foundation Stage by means of an observation schedule (the Early Years Foundation Stage Profile) based on progress in relation to the Early Learning Goals within the six Areas of Learning. †¢At the end of key stage 1 by teachers overall judgments in English, mathematics and science based on learners performance over time and in a range of contexts. In reading, writing and mathematics these are also informed by the use of nationally devised tests and tasks. †¢At the end of key stage 2 in two forms by teachers overall judgments in English, mathematics and science based on learners performance over time and in a range of contexts and by national tests in reading, writing, mathematics and science. The outcomes of both of these forms are reported and published. The accompanying Assessment and reporting arrangements (ARAs) contain statutory information on all aspects of national curriculum assessment and reporting. The ARAs include guidance for schools on administering assessments and tests. I have administered the end of key stage 2 SATS for the past two years and so am aware of the protocol and format of the assessments.

Marriage Divorce Cohabitation free essay sample

Examine the reasons for the changes in the patterns of marriage, cohabitation and divorce in the last 30 years. In the last 30 years, the British society has experienced many changes affecting the family. There have been changes in attitudes to and expectations of family life, as well as official changes such as government legislation. Society has been affected by feminism, which has led to increased awareness of women’s rights and freedoms, as well as postmodernism and secularisation. The changes resulting have affected marriage rates, which are decreasing, and more people are now marrying later in life and more than once. More people are choosing to cohabit, either before or instead of marrying, and this is becoming increasingly common in young couples. Divorce rates have also increased in the last 30 years, following changes in legislation and attitudes. As society’s view of a ‘conventional family’ has changed over the last 30 years, the acceptable norms have widened. In the past, an unmarried woman would be looked down on, as it was expected that women would marry and invest their time in raising a family. If they didn’t, it could be presumed that could they couldn’t find a willing partner, or that there was something wrong with them. Although 95. 1% of British women still marry before they are 49, it has become more acceptable to choose not to get married, and rather than being looked down on, single women are more likely to be viewed as strong, focussed, and independent. This means there is less pressure on couples to marry quickly, and so has also affected the rise in cohabitation. Society no longer views marriage as the only definition of a serious relationship, and this has given credibility to couples choosing to cohabit instead. 0 years ago, living together outside of marriage was rare, but cohabitation can now be seen as an acceptable alternative to marriage. This is partly because changing attitudes to sexual relationships mean that sex is no longer seen as only legitimate within marriage, and far fewer members of younger generations consider cohabiting morally wrong. Many people now view the legal contract of marriage as far less important than the relationship, so the relationship of a cohabiting couple is regarded as just as valid as a married couple. Divorce rates have also increased as a result of changing social attitudes. While in the past, there was a lot of stigma attached to divorce, it is now considered far more acceptable and ‘normal’. The attitude to marriage has changed from it being a lifelong contract to a serious relationship, and it is far more acceptable for a relationship to end than a contract to be broken, so divorce becomes more acceptable, and more people feel able to end a relationship in which they are not happy. Since the second wave of feminism started in the 1960s, feminist views have been increasingly impacting our society’s values, and the patterns of family life. Feminists believe in the independence of women, both socially and financially, and view marriage as oppressive to women due to male domination within marriage. They reject the idea that women should find fulfilment in homemaking and childbearing, and so welcome the decline of marriage, and the increase in cohabitation. They would argue that women should have the freedom to choose whether to and when to marry, cohabit or divorce, raise children alone or with a partner, depending on their personal feelings. This has impacted of society’s view of acceptable behaviour, and encouraged more women to focus on a career rather than marriage or a family, which has decreased the marriage rate. Feminist views encourage laws making divorce easier, because it means there is more freedom for women to leave violent, oppressive or abuse relationships. Marxist-Feminists also go as far as linking gender inequality to class inequality, and so would say that the falling rates of marriage and rising rates of divorce are signals of society in general becoming less controlled by capitalist men. Feminists say that as women take on a more equal role in society, they are able to support themselves financially, and so can afford to be free from male oppression by either being single or cohabiting without having to rely on a man for financial support. When laws relating to marriage and divorce have changed in the last 30 years, they have both helped to shape and influence social attitudes, and also reflected the changes in attitudes that have taken place. The Civil Partnerships Act in 2004 enabled people of the same sex to enter in to a civil partnership, or gay marriage. This has meant that the concept of marriage has been widened beyond previous definition, and provides another option for people who may otherwise have felt forced in to a heterosexual marriage in order to conform to societies expectations. This could have an impact on patterns of heterosexual marriage because people no longer feel they need to fit a certain mould, because the law has changed to be more inclusive. Legislation has also made divorce a lot easier than before and more of an option for many people. In 1984, the law said that rather than being married for 3 years before a couple were allowed to divorce, the time was reduced to one year. The Family Law Act in 1996 said that there did not have to be any fault involved with divorce for it to be done quickly and promoting mediation to make the process easier. This turned the idea of divorce from being that of a failed marriage, and the result of someone’s mistakes or failures, to be being just another part of normal life, an acceptable next step after being married for a while. The decline of religion in the UK has particularly impacted patterns of cohabitation and divorce. As the country as becomes increasingly secular, values that are traditionally associated with religion are declining. As many people, particularly younger generations, no longer consider sex outside of marriage sinful, they are far less likely to take that in to consideration when deciding to cohabit. The Church has also traditionally been supportive of marriage, and now that the Church has less and less influence over society’s values, marriage could be seen to be declining in value too. Most religions uphold the value of marriage and therefore condemn divorce, so in the past religious couples have been keen to stay together if at all possible to avoid divorce. The decline of religious influence in the UK has meant that divorce rates have increased because people are less likely to consider religious views when making these decisions. There has also been an increase over the last 30 years in the variety of different faith influences in the UK, as society has become more multicultural. This has lead to an increase in marriages where partners have different faiths, or one partner has no faith. This can lead to difficulties such as which faith to raise the children with, different family values and different expectations of marriage, which all cause conflict. There can also be pressure from the families who may not agree with the marriage. Consequently, divorce is more likely in inter-faith marriages, and this has helped increase the overall divorce rate. Postmodernism can also help to explain trends in marriage, divorce and cohabitation in the last 30 years. Postmodernist ideas say that choice for every individual is the most important thing, and puts personal freedom and satisfaction above all else. This means that there is no right or ideal way to have a relationship or raise a family, so people are free to live however is most convenient for them, which may include cohabitation rather than marriage. Postmodernist views also say that our identity is no longer defined by our family background, and instead centres on material possessions and consumerism, which means families are less important to who we are. This could mean that people are less inclined to see marriage as a vital part of adulthood and so choose cohabitation because it is more flexible, or to remain single. The emphasis on self-fulfilment means that people see less need to make a commitment to anything outside of themselves, from party politics to relationships, meaning that marriage rates have suffered. Putting the priority on the individual also means that if a person does not feel fulfilled by their partner, they should be completely free to leave and find a new one, which would explain the rise in divorce rates. However, postmodernism has come under criticism for exaggerating many of the changes it attempts to explain, for example the decline of family as a source of identity. Social Action theorists for example say that identity is still formed by the family, which first teaches us how to interact with others. Critics say that while society is clearly changing, and this is evident in the patterns of marriage, cohabitation and divorce amongst other things, other sociological theories used in the past to explain these trends such as Marxism and Feminism cannot simply be disregarded. British society’s understanding of the form and function of a family has been changing over the last 30 years, and this has been shown in the rates of marriage falling, divorce and remarriage increasing, and cohabitation becoming a more popular lifestyle choice. Society’s values have been affected by a greater emphasis on individualism and personal fulfilment, as opposed to the traditional values of the Church, which have had more of a role in defining the family in the past. There has been an increase in awareness of equality issues too, particularly with the rise of feminism and gay rights, which have lead to changes in the law such as the Civil Partnerships Act, and legislation to increase ease of divorce. Various sociological theories have attempted to explain these changes, particularly postmodernism, but the fact that 95. 1% of British women still choose to marry before the age of 49 shows that while our views on marriage and family life becoming more flexible, they still remain an important part of our society.

The Various Aspects of Marketing Management

Introduction This paper aims at shedding light on the various aspects of marketing management by focusing on the development and marketing of a new product. It will begin by describing the newly developed product. The product in this case is a new model of a personal digital assistant (PDA).Advertising We will write a custom essay sample on The Various Aspects of Marketing Management specifically for you for only $16.05 $11/page Learn More The new product will then be evaluated in terms of its ability to compete effectively with other PDA models so that the expected sales revenue can be realized. The paper will end by explaining the marketing plan that will be used to launch and market the product in the targeted markets. The Product The new personal digital assistant model will be referred to as the marble 100 PDA. It is an improvement on the current PDA models. This means that the product will have more features and superior capabilities in order to me et the specific needs of the customers. Thus its outstanding capabilities will be used to differentiate it from its competitors. The products overall goal is to give its users more value for their money by offering additional features at low prices. The marble 100 PDA is a handheld multimedia gadget that is Wi-Fi enabled. It uses the Linux operating system. The Linux operating system has been chosen due to the fact that it is less vulnerable to security risks. Thus the users will be able to avoid losing their data due to attacks by viruses and hackers. It will have a standard storage capacity of 20 gigabytes. This will enable it to store more information than the current models. Besides, its memory can be supplement by external storage devices such as flash disks. The standard features of the product include a touch screen that will be used for data entry. It has a web browser that will enable the users to connect to the internet. It is also equipped with an event organizer, calcula tor and an address book that can store up to 1000 contacts. The additional features that differentiate the marble 100 model from other PDAs include the following. First, it has the fastest processor with a speed of 2.1 GHZ. This enables it to handle more applications such as digital music and video playback. Second, the high speed also facilitates dual-mode telecommunication and TV program storage. Third, the marble 100 is equipped with an advanced word processor, FM radio and GPRS capabilities. Finally, it is compatible with several peripheral devices and software. The functions of the device include the following. First, it can be used to record and transfer information. Second, it can be used to access or update medical records. Third, the device enables the users to interact with others through the social media. Finally, the device can be used for entertainment and navigation purposes.Advertising Looking for essay on business economics? Let's see if we can help you! Get yo ur first paper with 15% OFF Learn More Due to its capabilities, the device can be used by professionals such as physicians to manage their records and schedules. It can also be used by students to access and share information. The entrepreneurs will also find it useful in organizing their work, communicating with clients or partners and accessing information. Evaluation Customer’s Need Technological advancement in the information and communication industry has led to the development of various communication and data storage devices. For example, cell phones have been developed to facilitate wireless communication. Digital music players such as iPods have also been introduced to enable their users to entertain themselves on the go. The need to access and share information as well as organizing tasks led to the introduction of laptop computers. Since each of these devices performs a specific task, an individual is compelled to curry several devices at the same time in order to perform all tasks. This has been very difficult due to two reasons which are as follows. First, it is expensive to buy and operate several gadgets that perform only one or two functions. Second, it is cumbersome to curry several devices at the same time due to the weight involved and lack of enough space. Consequently, consumers in the industry prefer to own a single device that can meet all their communication and entrainment needs. The marble 100 seeks to fulfill this need by giving the users the opportunity to perform all their communication tasks such as calling, accessing the internet and sharing information. Besides, it gives the users a wide range of entailment options. Due to the high costs of purchasing the other PDA models, many potential users have not been able to acquire them. Thus the marble 100 is lowly priced in order to make it affordable in the mainstream market. Differentiation and Market Appeal The marble 100 PDA is superior to the existing models due to the fact that it has the fastest processor. This makes it more efficient and effective to use. Unlike the current models, the marble 100 has additional features such as a word processor and compatibility with a variety of software and peripheral devices. Consequently, it is likely to compete effectively with the other models in the market. Competition The PDA market is currently characterized by intense competition. Even though this is a threat to growth, it indicates that there is a demand for PDA products. In order to overcome the competition, the new model has been equipped with additional features. Besides, its recommended retail price of $ 250 per unit is the lowest in the market. This will make it more attractive to the customers.Advertising We will write a custom essay sample on The Various Aspects of Marketing Management specifically for you for only $16.05 $11/page Learn More Growth Possibilities The PDA market is likely to grow rapidly in the future due to the following reasons. First, the on-going research and development in the industry will lead to advancement in technology. Consequently, it will be possible to produce high quality PDAs at low costs in order to encourage purchases through low prices. Second, the modern economy requires effective and convenient communication devices. This will lead to a rise in the demand for marble 100 PDAs in future as the economy becomes more complex. How: Marketing Plan Marketing Objectives The main objective in the first year is to create a market for the product. Consequently, the product is expected to achieve a market share of 4 percent in the US market. This will be achieved by selling at least 250,000 units of the product at a wholesale price of $ 200. Thus the projected sales revenue in the first year is $ 50 million. In the second year, the main objective will be to break-even after selling at least 300,000 units of the product. Segmentation and Niche The marble 100 PDA is associated with the mainstream niche since it targets a large demographic audience. The primary consumer target includes the middle income earners and the upper incomer earners. This segment consists of professionals who require a single gadget to help them organize their schedules and to interact with others. The secondary consumer target includes students in various learning institutions who need multi-media devices for communication and entertainment purposes. This segment consists of persons in the age bracket of between 15 to 30 years. The primary business target includes medium sized and large sized organizations that intend to promote efficient communication and sharing of information among their employees. The organizations in this segment have an annual sales volume of at least $20 million and over 50 workers. The secondary business target includes small sized organizations and physicians who need to access medical information or records frequently. Positioning The positio ning strategy is based on product differentiation. Thus the marble 100 will be positioned as the best model with the highest level of versatility, added value and convenience. This makes it a suitable model for both office and personal use. The other features of the product that will be emphasized include multiple communication and entertainment capabilities. These features will be used to differentiate the product from its competitors in the market. Marketing Mix Product The product to be marketed is the marble 100 which is a new PDA model. The features of the product as discussed above will be used to differentiate it in the market. Each unit of the marble 100 will be entitled to a warranty that will last for one year. Besides, the customers will be entitled to free repairs and technical advice for six months.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Pricing The pricing strategy will focus on positioning the product as the cheapest in the market in order to facilitate market penetration. This is based on the fact that the main marketing objective is to achieve a market share of 4 percent in the first year. Consequently, the recommended retail price will be $ 250 while the wholesale price will be $ 250. These prices are the lowest in the industry at the moment and will encourage potential clients to purchase the marble 100 PDA. Where: Distribution Since the marble 100 PDA is a new product, selective distribution will be used to reach the customers. This means that the product will be distributed through distributors or retailers who are well established. As the product gains popularity in the market, new distribution channels will be added especially in the first year. The implementation of this strategy will continue until all the targeted markets are covered. The possibility of distributing the product through mobile phone outl ets will also be explored. The decision to use mobile phone outlets is based on the fact that PDAs are related to cell-phones thus the cell-phone customers are likely to buy the marble 100 PDA. Demonstration products and brochures will be given to the distributors to support their marketing activities in regard to the marble 100 PDA. Promotion Research will be done on the effectiveness of various types of media in reaching the customers. This will help in choosing the most appropriate media and time to reach the potential customers through adverts. The chosen media will then be used to popularize the brand through messages that highlight the features that differentiate it in the market. Public relation activities will also be used to promote the brand. This will involve creating brand awareness through press releases and articles about the product. Video contests among customers will also be organized in order to attract clients. Trade sales promotions will be used to motivate the d istributors or retailers. When: Product Launch The product will be launched on 3rd of May 2011. The following activities will take place in preparation for the product launch. First, industry shows and education programs will be used to educate the distributors on the features and advantages of the product. Second, samples of the product will be reviewed by celebrities, opinion leaders and selected consumers. Their feedback will be used to modify the product if necessary. Marketing Evaluation Research will be done on the performance of the product in the market. This will be done on the sixth month after launching the product. The research findings will help in understanding the product’s features that are highly valued by the customers. It will also help in assessing the effectiveness of the advertising and sales campaign activities. The degree to which the customers are satisfied with the product will help in assessing the markets’ response. Conclusion The marble 100 PDA model aims at giving customers more value for their money through additional features and low prices. The success of the product in the market is based on the fact that the demand for a single device with multiple communication and entertainment capabilities is on the rise. Besides, the product’s superior quality differentiates it from its competitors and positions it as the best. By focusing on market penetration through low prices, the product is expected to achieve a market share of at least 4% in the first year and break-even in the second year. Promotional activities such as advertising and contests will be used to create brand awareness. This essay on The Various Aspects of Marketing Management was written and submitted by user Rosa Barrera to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ethnics of Abortion essays

Ethnics of Abortion essays The Ethics Of Abortion Abortion is a very controversial subject that has been continually argued over for the past few years and probably many years to come. The main controversy is should abortion be legalized? First before we get into the many sides of abortion we must first define abortion. Abortion is the destruction of the fetus or unborn child while the child is still in the mothers womb. This can be done by almost anyone from the mother herself to back alley abortions and even to abortions by clinics set up especially for this purpose. There are two sides to this abortion topic the PRO-LIFE which is those who are against abortion altogether and the PRO- CHOICE or those who believe it is the womans right to choose if she wants to have an abortion. These two groups offer different solutions to problem. The pro-life solution is to have the child and basically live with it. They believe abortion is not an answer. The pro-choice solution is abortion because of reasons they feel ar e appropriate. Although abortion is morally and ethically wrong should it be legal for victims of rape or incest who have no other alternative? There is no real answer to this controversy, there are two sides to it though which have been arguing for many years over the subject. The first is the pro-life group. This group does not believe in the abortion factor. To understand where the pro-life stands we must first understand its beliefs and reasons for its beliefs. Then we can discuss what their solution to the abortion topic is. Pro-life believes that rape and incest are very emotional topics. "They often elicit throughout the population feelings of revulsion; people draw back from the issue of rape and incest. People don't know how to handle a person who is in that much pain. There is no quick fix. That is why it is difficult for even pro-life people to come to grips with the argument over abortion in cases of rape and incest." Some of those who are pro...

Marketing Communication Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing Communication - Essay Example esses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association, n.d.). Proper communication is very important for the success of any marketing strategy. Again proper strategy has to be adopted to communicate all those necessary information regarding the product, price, promotion and place. So it is clear that marketing and communication both are interconnected and success of one is dependent on the other. Marketing communication mix is comprised of different marketing communication elements like advertising, public relation, sales promotion, direct marketing etc. These are needed to be followed to achieve various marketing objectives. In 2012 summer Olympic Games will take place in London from 27 July to 12 August. Then there will be 2012 Paralympic games which would start from 29 August to 9 September. This is the third time that London would be hosting the Olympic Games. 2012 Olympic Games would be taking place in some of the new venues along with historic and existing facilities (London Olympics 2012, n.d.). London Organising Committee would be in charge of running the games. The logo of London Olympic has created lot of controversy in the recent past. Communication would be one of the most important factors for the success of such a mega event. Since it is a sports mega event quite obviously young generation of the world would be the major target of the communication strategies. But it has been found quite difficult to communicate anything to today’s youth. In this essay two major issues regarding this mega event are discussed. One is challenges that are likely to face by the organising committee while communicating to today’s youth and another one appropriate strategies and promotional tools for the communication of this event. Youth represents the main section of world population in the world today. They are the future of this globe. It is