The Medias Ability to Control Our View of the World Essay

With the coming of television and the internet, are we or are we not a more informed community? (Orwell, 1984) Essentially, this statement requires a profound study in order to determine the impact of news media ability to control the agenda and ultimately impact our view of the world. First, let us differentiate these two sources of communication because there is a major difference between television and internet as a mass media communicating tool. Television focuses more on broad commercial needs of people and is highly dependent on paid advertisement compared to the internet, which is closer to very specific needs. In other words, television advertisement and programming are tailor-made to get a larger audience in order†¦show more content†¦Therefore the context in which advertisement operates relates to news mass medias ability to influence people. The influence of advertisement is proportional to the frequency of repetition of the same message. People in the advertisement business, often call advertisement by using the word media. Advertisement or media is achieved by printing newspapers and magazines; or spoken announcement in television and radiobroadcasts; or display posters on the internet. (Previte, 1999) There are various rating methods used to estimate the number of people who listen to any particular advertisement. This is very important in order to establish the cost of the product advertised. The Sponsor paying for the advertisement is usually required to contract for a series of programs. These programs have to be acceptable to the media used to display the advertisement. The advertisers are remunerated accordingly in proportion to the rating the program. Specialized firms do the rating independently, in order to avoid conflict of interest. The rating determines the cost of the message and is proportional to the number of people reached. (Morehead, 1966) The hypothesis formulated in this paper is that news medias ability to control the agenda and impact our world views is not as important as it seems. TheShow MoreRelatedA Culture Of Perfection : Media s Influence On Adolescents1362 Words   |  6 Pages A Culture of Perfection: Media’s Influence on Adolescents Comparison. It is one of the most dangerous and detrimental habits within our society. We fall into a routine of â€Å"self-checking† ourselves against others; mentally taking notes of what we can improve and what we are doing better. We all know that comparison often takes its’ toll on our confidence and self-worth; what we may not realize, however, is how early these destructive habits begin and why. The media’s influence is everywhere andRead MoreThe Role Of Happiness In Ernest HemingwaysThe Sun Also Rises1343 Words   |  6 Pagesunderstood, long-term happiness is mostly correlated with a sense of purpose and strong relationships with others (Piore). Acknowledging the substantial effects that relationships have on long-term happiness, academics have been split on how social media’s popularity affects how users form and maintain strong relationships. Some academics, such as Sherry Turkle, have taken the perspective that social media damages users†™ relationships by reducing the amount of face-to-face interactions, and thus formingRead MoreSports Media Essay1063 Words   |  5 Pagescompetitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and LukeRead More VIOLENT PROGRAMS ON TELEVISION LEAD TO AGGRESSIVE BEHAVIOR BY CHILDREN1015 Words   |  5 Pagesthat violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence. Today’s children view vast amounts of violence on television. A steady diet of death, killings, torture, and other grotesque acts may be viewed on any day by vulnerable youth. When children are young, they are impressionable to all their surroundings, and especially vulnerableRead MoreEssay about The Media And Violence979 Words   |  4 PagesThe debate regarding the medias relationship to violence in society has been a hot issue for most of the past century. From the beginning of the wide use of mass media, from films to radio to television, researchers have tried to explain any association or correlation between media effects and violence. Of particular interest and concern has been the issue of violence in the media and the impact that this has on children. Although important research efforts have increased our understanding of the topicRead MoreViolent Programs on Television Lead to Aggressive Behavior by Children1038 Words   |  5 Pagesthat violent programs on televi sion lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence. Todays children view vast amounts of violence on television. A steady diet of death, killings, torture, and other grotesque acts may be viewed on any day by vulnerable youth. When children are young, they are impressionable to all their surroundings, and especially vulnerableRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 PagesIt is undeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it usedRead MoreMarshall Mcluhan s Theory Of Hot And Cold902 Words   |  4 Pagesof hot vs cold media, time has shown how a hot media has th e power of transforming into a cold media and vise verse. In his essay, â€Å"Media Hot and Cold,† McLuhan identified film as a very hot media and the internet as a very cool media, yet these media’s have transcended these barriers due technology improvements, cultural movements and other factors which played a key role in aiding these transformations. The advancements in the field of technology evolved films in ways which increased interactionRead MoreCensorship in the Media Essay1084 Words   |  5 Pagesratings have become more lenient against violence and indiscretion because these things are now seen as entertainment. Is this appropriate for our youth? Should children be exposed to these images so early on? How does censorship in the media affect adolescents? Children are the future of our society and need to have some understanding of real world occurrences. Ultimately, censorship can only be determined by the parents. The media cannot filter every bit of controversial images. What rightsRead MoreThe Effects of Social Media1114 Words   |  4 Pagesemotion or feeling toward the person reading them. In the second half of the article, she raised the issue of young children have their cell phones at an early age, and parents are more concerning when their children are not around. Parents take full control the aspect of their children’s life by texting those so many times a day. As a result, children often experience they have less privacy as they require. Turkle also complains that the adults have not taught â€Å"the sense of privacy† formally to the young